Faculty Profile

Name : Prof. Rakhi Pitkar
Email ID : rakhi@sfimar.org
Designation : Assistant Professor
Department : MMS
Qualification : M.Com, Set (Commerce)

Brief Profile

Rakhi Pitkar is a Finance Faculty with eight years of industry experience in private companies and over 18 years of teaching experience in Accountancy, Banking and Finance. She has served as both a full-time and visiting faculty member at undergraduate and postgraduate colleges. Her primary teaching areas include Financial Accounting, Financial Management, Taxation, Cost Accounting, Corporate Finance, Investment Analysis and Portfolio Management and Central Banking. Since 2022, she has been the Chairperson for the subjects of Central Banking for TYBBI, Direct Tax for TYBFM, and Financial Regulatory Authority (RBI & SEBI) for M. Com (Banking & Finance) at Mumbai University.

Experience

Academic Experience: 8 years Industry and 18 years Teaching Experience

Research & Publication

1. Published book on Financial Accounting based on Mumbai University BBI and BMS Syllabus

2. Descriptive Study of Mobile Banking in India.

3. Emerging Trends in Accounting: An Analysis of Benefits and Issues in Application of Robotic Accounting in Businesses

4. Study of Awareness of Digital Marketing among Banking Customers in Mumbai Region

5. Navigating the Digital Wave: “Emerging Trends in Social Media Marketing for Banks"

6. “Revolutionizing Retail Banking: The Transformative Impact of Artificial Intelligence on Marketing Strategies of Banks"

7. Study of Dual Impact of Digital Marketing and Digital Finance on Enhancing Customer Satisfaction