Faculty Profile

Name : Prof. Preeti Kaushik
Email ID : preeti@sfimar.org
Designation : Assistant Professor
Department : MMS
Qualification : Pursuing Ph.D. in Marketing Management, Pursuing PGDTD from ISTD, Master’s degree in Management Studies (Marketing) and Bachelor’s degree in Management Studies (Marketing) from the University of Mumbai , and UGC NET qualified in Management.

Experience

6 years of Corporate and 8 years of teaching experience.

Additional Qualifications/Certifications:

1. Business Analytics Certification from Harvard Business School Online

2. Certified Premium Brand Mystery Shopper & Quality Checker from International Service Check

3. Digital Marketing Certification from Globsyn Business School Online

4. The Dale Carnegie Development Programme on High Impact Presentation

5. IELTS General

6. Energy Literacy Course by Energy Swaraj Foundation and AICTE

7. Universal Human Values I

8. Undergone Professional Training on Effective Communication, Initiative, Assertiveness, Chinese Walls and Teamwork arranged by JP Morgan Chase, Mumbai

Research Articles Published:

1. “Online & Offline Entertainment Preferences of Mumbai Youngsters” paper published in UGC Approved Journal AJANTA PRAKASHAN

2. “Criticality of Societal Influence on Women Workforce in Indian Corporate Sector”, paper published in UGC Approved International Journal of Research and Analytical Reviews

3. “Study on Shift in Consumer Behaviour from Need based to Recreation based shopping at Supermarkets in Mumbai”, paper published in International Research Journal of Management and Commerce (ISSN: 2348-9766)

4. “Study on Recent Trends in Sales Promotion in India” paper published in NOLEGEIN Journal of Information Technology & Management (eISSN: 2581-6802)

5. “Study on Consumer Application of ChatGPT for self-diagnosis in emergency cardiac ailments” paper published in Empirical Economics Letters, ISSN- 1681-8997 (ABDC listed Journal)

Seminars / Conferences / Workshops / Training Programmes, attended:

1. Undergone Professional Training on Effective Communication, Initiative, Assertiveness, Chinese Walls and Team work arranged by JP Morgan Chase, Mumbai

2. AICTE Atal FDP conducted by Amity University on Design Thinking

3. AICTE Atal FDP conducted by Jain University on Advanced Teaching Pedagogy

4. FDP on Neuro Linguistic Programming conducted by Prof. Aughi Dalton

5. FDP on Data Analysis using SPSS at Lala Lajpat Rai Institute of Management

6. FDP on Research Methodology by Dr. SVD Nageswara Rao, -IIT, Mumbai

7. FDP on the Power of Story-telling by Garth Viegas, Global insights Director, Tata Global Beverages

8. FDP on Artificial Intelligence by Sridevi Women’s Engineering College, in collaboration with National Youth Council of India

9. FDP on Intellectual Property Rights by Pandit Deendayal Petroleum University

10. Online Workshop on Research Methodology by Pandit Deendayal Petroleum University

11. FDP on Quantitative Methods for Research by Pacific Academy for Higher Education & Research University

12. FDP on Moodle Learning Management System by Bodoland University

13. FDP on Learning, Pedagogy and Effective use of Case Methodology by ASMA

14. 5-day Online FDP on “Inculcating Universal Human Values in Technical Education” organized by All India Council for Technical Education (AICTE)

15. Program on "Essential Research Skills for Social Sciences" conducted by the Department of Data Sciences - SSIM

16. 1-week National level FDP on "Advanced Research Methodology & Publication Ethics" organized by VIVA Institute of Management and Research

17. Five-day workshop on Research Methodology and Academic Writing with Hands-on SPSS organized from by EdMaestro Private Limited

18. 1-day National level E-seminar on "Research Methodology" by Gnyanodaya Degree College of Arts, Commerce & Science in association with All India Institute of Researchers

19. 1-Day Offline Training Programme on "Youth Engagement and Water Stewardship" organized by UNICEF and Hon. District Nodal Officer, Mumbai District at Government Polytechnic Mumbai

20. 1-week virtual FDP on "Research Proposal and Academic Writing" organized by Deviprasad Goenka Management College of Media Studies

21. Short Term Course on Research Methodology under UGC MALVIYA MISSION TEACHER TRAINING CENTRE (Erstwhile UGC Human Resource Development Centre) & RUSA

Research projects:

1. Conducted “Impact Assessment Survey of a reputed NGO-Shreedhar (Annasaheb) Tawde Gram Vikas Sanstha (NGO) initiatives for the welfare of Kunkawan village, Sindhudurg” by leading a student team at Kunkawan Village for Shreedhar (Annasaheb) Tawde Gram Vikas Sanstha (NGO).

2. Participated in a Research Project for “Studying the success and penetration of Digital Banking at a Model Village adopted by Government of Maharashtra in association with University of Pennsylvania and NITTE